WHO WE ARE
We have the opportunity to redefine ourselves, reconnect with families, and inspire new generations through modern expressions of play and growth.
FIFTY YEARS OF PLAY
PLAY BEFORE MAGIC
Creativity isn’t instant—it comes alive when imagination gets room to play. These sketches capture that early spark, using key phrases for direction before we explore every idea we can dream up.
BRAND IDENTITY
This is how we show up in the world. Through our logo, tone, and design, we share what we believe in. We celebrate imagination, connection, and play that helps families thrive.
OUR NEW LOGO
Our new logo features a simple geometric ladybug, bringing a pop of playful joy and a spark of growth to everything we do.
Its clean, modern form stays distinctive at any size, in both color and black and white. Paired with a clean geometric typeface, it reflects Gymboree’s balance of creativity, clarity, and connection through the magic of play.
GROWING TOGETHER
Today, Gymboree is returning to its roots—reconnecting with its purpose of sparking holistic growth through the magic of play. With a renewed focus on environments that inspire curiosity, programs that nurture parent-child bonds, and experiences that build lifelong resilience, we are once again becoming a place where families can grow happier and stronger together.
THE FUTURE OF PLAY
We're embarking on a fresh path to help families grow, thrive, and find balance through play.
Clear visual charts help organize and simplify the fresh directions we’re exploring, making it easy to see how each product or experience supports different aspects of growth at a glance. This diagram highlights where each offering sits within our holistic growth categories—Expression, Curiosity, and Connection—including those that overlap across multiple areas.
PRODUCTS
PRO 01
PRO 02
PRO 03
PRO 04
Gymboree Wonder Map
Gymboree Spark Growth Activity Cards
Gymboree Calm Down Corner
Gymboree Connection Journal
SERVICES
SRV 01
SRV 02
SRV 03
Gymboree Play Coach
Gymboree Mobile Play Program
Power of Play Resource Library
ENVIRONMENTS
ENV 01
ENV 02
ENV 03
Gymboree Play Museum
Gymboree Magic of Play Studio
Gymboree Playspace Waiting Room
EXPERIENCES
EXP 01
EXP 02
EXP 03
Gymboree Stories in Motion
Gymboree Grow Happy Challenge
Camp Gymboree
EDUCATION
EDU 01
EDU 02
EDU 03
Gymboree Age of Play Workshop Series
Gymboree Social Service and Family Support Certification
Gymboree Play to Grow Conference
EVENTS
EVT 01
EVT 02
EVT 03
Gymboree Play Fair
Gymboree Play it Forward
Gymboree Mindful Adaptive Yoga
CO-BRANDING
CBR 01
CBR 02
CBR 03
Gymboree x National Institute for Play
Grow with Play Every Day Guidebook
Gymboree x Imagination Playground
Grow Happy Giant Block Set
Gymboree x TEDx Playtime Talk Series
PRO 01
Gymboree Wonder Map
A customizable game that requires teamwork for kids to find a real hidden treasure
Description
Wonder Map is a non-competitive problem solving game that requires teamwork to find the treasure at the end. Rather than two teams competing against each other, kids work together as one group to move forward on the board.
Suitable for play at home or in the classroom, Wonder Map can be customized for a range of ages and abilities for inclusive fun.
Mission Focus
Gymboree Wonder Map reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by being fun, inclusive and flexible. It provides players with skills for growth that will help them over the course of their lives such as teamwork and creative problem solving.
Similar To
Ziggurat, Dinosaur Escape
How We are Different
Unlike Ziggurat or Dinosaur Escape, Gymboree Wonder Map is customizable at the outset with the use of different adventure packs–which each provide multiple challenge levels so players of different ages and abilities can participate meaningfully.
PRO 04
Gymboree
Connection Journal
Journal for children to process emotions and experiences with playful creative exercises.
Description
The Gymboree Connection Journal helps children gently process emotions and experiences through fun and playful creative exercises. Filled with drawing prompts, mindful reflections, and imaginative activities, it provides a safe space for self-expression and healing—helping kids build trust, resilience, and emotional awareness as they reconnect with themselves and the supportive adults in their lives. Intended for children who have experienced trauma, but still useful for all children navigating the process of growing up.
Mission Focus
Gymboree Connection Journal reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by using creative play as a pathway to emotional growth.
Similar To
Big Life Journal and play therapy techniques
How We are Different
The Gymboree Connection Journal is different because it blends play based learning and therapeutic techniques.
It can be used in both a home or clinical setting, or act as
a bridge between the two.
PRO 02
Gymboree Spark
Growth Activity Cards
A playful deck of activity cards with categories for each area of holistic growth.
Description
Gymboree Spark Growth Activity Cards are a playful deck of 500 cards divided into categories for each area of holistic growth—physical, emotional, social, cognitive, and self expression. These cards can be used by the whole family, and at any time. Pick a new card each day and let it guide your play!
Mission Focus
Gymboree Spark Growth Activity Cards reinforce our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing an easy to use way to inspire growth every day.
Similar To
Lakeshore Mindfulness Activity Cards, Let’s Grow Cards
How We are Different
This deck goes beyond existing decks in several ways–first, it includes activities in multiple holistic categories: Physical, Cognitive, Emotional and Social, and Self Expression, rather than just mindfulness and emotional categories. In addition, each card has a tiered, offering different activities depending on the life stage of the player.
SRV 01
Gymboree
Play Coach
Develops a personalized plan to help those in your care thrive.
Description
If you want to help your loved ones flourish, but don't know where to start—the Gymboree Play Coach is here to help! They will develop a personalized play plan to help those in your care thrive by building a strong foundation for holistic growth through daily, weekly, or monthly activities, flexible enough for any busy schedule.
Mission Focus
The Gymboree Play Coach reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing the tools and ideas needed for caregivers and families to grow through play.
Similar To
Playworks, clinical life services for kids
How We are Different
Gymboree Play Coaches are different, because they are focused on holistic growth through play, rather than just physical health, or just emotional growth. In addition, they offer tiered service packages that provide support for families one-on-one, or through social services like foster care, community centers, schools, and hospitals.
PRO 03
Gymboree Calm
Down Corner Kit
A kit for use at home or in the classroom that allows kids to emotionally regulate.
Description
The Gymboree Calm Down Corner kit has everything needed to set up a designated calm down corner—a safe space for kids to reduce sensory inputs and help regulate their emotions. The kit is all inclusive, and comes with a tent, cozy blanket, weighted lap pad, fidget toys, headphones, and training video for caregivers. Perfect for home or classroom environments.
Mission Focus
Gymboree Calm Down Corner reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by offering children the knowledge and tools to physically relax and regulate their emotions.
Similar To
Nasco Education Calming Corner, The Calm Caterpillar
How We are Different
This kit is different not just because it includes everything needed to help children unplug from an overstimulating environment, but also includes a detailed training video for teachers and caregivers.
SRV 02
Gymboree Mobile
Play Program
An inclusive mobile playground brings the fun to you!
Description
A mobile inclusive playground brings the magic of play to every community. Includes sensory, imaginative, and movement-based activities, it supports children of all abilities through holistic play. Great events at schools, hospitals, community centers, and more. By traveling to underserved areas, we can also help families thrive—creating connection, confidence, and balance.
Mission Focus
Gymboree Mobile Play Program reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by integrating social, cognitive, emotional, and physical play experiences.
Similar To
KaBoom!, Fun Bus
How We are Different
Gymboree’s Mobile Play Program is different than other mobile playgrounds and gyms because it aims to be inclusive and accessable—allowing children of all abilities to learn and play together. It can also be combined with any existing play therapy services.
SRV 03
Gymboree Power of Play Resource Library
A research backed resource library designed for caregivers to help children grow through holistic play.
Description
The Gymboree Resource Library is a research-backed digital hub designed to help educators, caregivers, social workers, and healthcare professionals support holistic child growth through play. Featuring practical tools, activity guides, and accessible research, it bridges science and real-world practice to make joyful, purposeful play a foundation for lifelong learning and resilience.
Mission Focus
Gymboree Power of Play Resource Library reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by giving caregivers the research backed resources they need to help children grow in mind, body, and spirit.
Similar To
Harvard Center for the Developing Child, PATH International
How We are Different
This platform unites diverse fields under one framework. It translates research into practical, hands-on tools that help every adult in a child’s life use play to nurture whole-person development.
ENV 03
Gymboree Playspace Waiting Room
A waiting room designed like a playroom for use in clinical and healthcare settings.
Description
The Gymboree Playspace transforms healthcare and clinical environments into welcoming, play-based spaces that ease stress and boredom for children and families. Featuring soft surfaces, fun colors, and short, hands-on activities, it promotes comfort, curiosity, and playful learning—turning waiting time into a positive, growth-oriented experience that supports emotional and cognitive well-being.
Mission Focus
The Gymboree Playspace Waiting Room reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing a place for children to engage in holistic play in situations that would otherwise be stressful or boring.
Similar To
Boston Children’s Hospital, Children’s National
How We are Different
The Gymboree Playspace Waiting Room is different from other pediatric waiting rooms because it is built around holistic play, emotional regulation, and family connection rather than distraction. It is also less overstimulating than existing digital play options.
ENV 01
Gymboree
Play Museum
A play museum that features many family friendly interactive and sensory exhibits.
Description
The Gymboree Play Museum features multiple interactive exhibits encouraging different areas of holistic growth. Activities are centered around cognitive, social emotional, physical, and creative development, while also supporting a variety of sensory needs.
Mission Focus
Gymboree Play Museum reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing a place for kids and families to build community by experiencing holistic play in a diverse and inclusive environment.
Similar To
Children’s Discovery Museum of San José, The Strong National Museum of Play
How We are Different
The Gymboree Play Museum is different in that it is specifically built around a framework of holistic growth. It supports different sensory needs through quiet zones, and sensory kits with headphones and fidgets.
EXP 01
Gymboree Pop-Up Play Lab: Stories in Motion
A pop-up group play series where a team member reads a book and children act out the scenes together.
Description
Gymboree Stories in Motion is part of a Pop-up Play Lab series with Barnes and Noble Books. A team member reads a book aloud, while children act out different scenes together with simple props and modular play equipment. Prompts and different “moves” are introduced at the beginning of the session for more structured playtime.
Mission Focus
Gymboree Stories in Motion reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by encouraging children to enjoy structured play together—boosting confidence, strengthening social bonds, and getting them moving.
Similar To
Books in Motion, local library programing
How We are Different
Stories in Motion is different in that it combines literacy, social interaction, and structured play, all in a retail space where families already are. In addition, rather than a dance focus, kids act out the scenes using simple modular play equipment and costumes.
ENV 02
Gymboree
Magic of Play Studio
The home of Gymboree workshops—the play studio provides space for growth and learning.
Description
The Gymboree Magic of Play studio is a bright, flexible space for holistic growth and learning. Families and children explore movement, creativity, and social connection through play. The Studio provides space for joyful movement, a maker space with collaborative project workshops, sensory friendly spaces, and accessible outdoor spaces.
Mission Focus
Gymboree Magic of Play Studio reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing a place for families to gather, build community, and participate in a range of workshops and fun events.
Similar To
The Third Place for Kids, Space to Play
How We are Different
Gymboree’s Magic of play studio is different in that they offer workshops and activities for both adults and families, not just children.
EXP 02
Gymboree Grow
Happy Challenge
An inclusive experience where kids and adults can earn badges for completing a fun range of holistic growth activities.
Description
The Gymboree Grow Happy challenge is an inclusive and accessible experience where kids, parents, and caregivers can earn badges by completing holistic growth activities, such as movement games, music making, drawing your feelings, and more. Challenge activities take place weekly at the Magic of Play Studio, but participants can also sign up and play along online.
Mission Focus
Gymboree Grow Happy Challenge reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, and more balanced lives by completing a series of activities to encourage social bonding, teamwork, physical activity, and emotional discovery and regulation.
Similar To
PBS Kids Outdoor Adventures, Boy/Girl Scouts
How We are Different
The Gymboree Grow Happy Challenge is different from other badge earning programs because it engages children, parents, and caregivers, rather than just kids. It's also experience based rather than achievement based—where the badges act more as keepsakes than trophies.
EXP 03
Camp Gymboree
An inclusive camp with activities that highlight physical, social, and creative play.
Description
Designed for children of all backgrounds—including foster youth, underprivileged kids, and those who've experienced trauma. Camp Gymboree combines physical, social, and creative play activities to build confidence, connection, and joy, all in a supportive, nature filled environment.
Mission Focus
Camp Gymboree reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by offering an opportunity for kids to be immersed in an environment designed to support holistic growth.
Similar To
TinkerGarten Nature Play Camps, Camp Erin, SeriousFun
How We are Different
Camp Gymboree is different because it is an inclusive, non-clinical environment open to all children, while still focusing on whole-child development and growth.
EDU 03
Gymboree Play to
Grow Conference
A conference that explores the power of play to strengthen both professionals and families.
Description
An educational conference bringing together community support professionals to explore the power of play as a tool for growth, connection, and wellbeing. Through collaboration, workshops, and shared learning, participants discover how play can strengthen their own resilience and enhance the support they provide to children, families, and communities.
Mission Focus
Gymboree Play to Grow Conference reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by giving community support professionals the tools to support not only the families they serve, but also themselves.
Similar To
Child Life Annual Conference, NAEYC Conference, Playful Learning Conference
How We are Different
This conference is different because it emphasizes as a tool for growth, resilience, and connection in both the participants themselves, and the people they support.
EDU 01
Gymboree Age of Play Workshop Series
A mix of hands on workshops and experiences where families can explore, create, and discover something new.
Description
According to the National Institute for Play, part of learning to play as an adult, or after a crisis is discovering what play means to you. Gymboree introduces a rotating mix of hands on workshops and also playful experiences where people can explore, create, and discover their way to play!
Mission Focus
Gymboree’s Age of Play Workshop Series reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by addressing the play needs of adults and non-traditional learners.
Similar To
Pop-Up Adventure Adult Play Course, Rediscover Your Play
How We are Different
Many adult play courses are short term—a half day course, for example. They also generally only cover one topic—like creativity. Try Something New is different because it is an ongoing series that rotates through a range of course topics in all of the holistic growth categories—physical, emotional, and cognitive.
EVT 01
Gymboree
Play Fair
A hands on celebration of play for the whole community.
Description
Gymboree Play Fair is a fun and hands on community celebration that invites everyone to explore and play together. Through interactive games and activities, participants experience every area of holistic growth, cognitive, emotional, social, and physical, while building connection, curiosity, and confidence through shared, playful discovery.
Mission Focus
Gymboree Play Fair reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by bringing the magic of play to life for people of all ages, while building community and encouraging social interaction.
Similar To
Day of Play Family Festival, Play Day in the Park
How We are Different
Gymboree Play Fair is different because it emphasizes holistic growth for all ages through play. The Play Fair brings people together through hands-on activities, and multi age team events can help adults learn to play again too.
EDU 02
Social Service and Family Support Certification
A therapeutic training program and certification for community support professionals.
Description
The Gymboree Social Service and Family Support Certification is a training program and certification intended for caseworkers, foster parents, school counselors, and other community support professionals. Learn to use holistic play activities therapeutically, and to help build trust and improve communication with kids and families.
Mission Focus
Gymboree Social Service and Family Support Certificate reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by giving support professionals to restore play to systems that often feel clinical and uncaring.
Similar To
Association for Play Therapy Certification
How We are Different
This certification differs in that it is aimed at a broader audience—social workers, educators, foster parents, etc, rather than strictly mental health and medical professionals in a clinical setting, as well as being a certification rather than an accredited degree.
EVT 02
Gymboree Play it Forward
Park cleanup event where kids and families can volunteer and make a difference in their communities.
Description
The Gymboree Play it Forward event is part of the Grow Happy Challenge. Volunteers get together and clean up a local park or recreational space, picking up trash, repairing equipment, and building community by working together. Families can earn the Play it Forward Badge, write what they love about their park in sidewalk chalk, or get their photos taken at the pop-up photo booth.
Mission Focus
Gymboree’s Play it Forward event reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by getting together and building community through a fun day of community service.
Similar To
National CleanUp Day, Great American Cleanup
How We are Different
This event is different from similar events because it is framed in a context of play and discovery. Families are given Play it forward patches and do a group warmup to music. Games to make cleanup fun are introduced–like park bingo–plants, animals, play equipment, and other resources are pictured on cards for kids to find.
EVT 03
Gymboree Mindful Adaptive Yoga
Families get together at a local park for imaginative adaptive yoga and mindful breathing.
Description
This inclusive family event combines outdoor play, mindfulness, and child-led movement to nurture whole-family well-being. Set in nature, open-ended prompts invite children to move creatively in ways that feel right for them, encouraging imagination, body awareness, and connection while fostering calm, curiosity, and joyful appreciation of the world around them.
Mission Focus
Gymboree Mindful Adaptive Yoga reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing the opportunity for social interaction, family bonding, and creative, playful movement.
Similar To
Yoga for All Abilities, Baby & Me Yoga
How We are Different
This event is child led, play based, and family centered. It invites children to guide movement through imagination and creativity rather than prescribed poses.
CBR 01
Gymboree x National Institute for Play
Grow with Play Everyday is a book that helps adults to rediscover the joy of play.
Description
Grow with Play Everyday is a book by Gymboree and the National Institute for Play that helps adults rediscover the joy of play to support holistic growth for the whole family. Explores the science behind play, how to embrace playfulness as an adult, and simple activities that inspire children and adults to play together.
Mission Focus
Grow with Play Everyday reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing the knowledge and tools to both learn to play, and incorporate it into everyday life for more balance.
Similar To
How You Can Rediscover the Power of Play as an Adult, Well Played: The Ultimate Guide to Awakening Your Family's Playful Spirit
How We are Different
Grow with Play Everyday is different because it first aims to help adults rediscover play, but also use it as a vehicle for balanced growth. It goes into the science of play, and includes ideas and activities for everyone in the family, not just small children.
CBR 02
Gymboree x Imagination Playground
Gymboree and Imagination Playground partner to provide modular play structures to underserved communities.
Description
Gymboree partners with Imagination Playground to create custom sets of their Big Blue Blocks in Gymboree’s brand colors that will be donated to hospitals, shelters, schools, and community centers in underserved areas. The blocks encourage physical, cooperative, and imaginative play, and allow kids to create interactive spaces for themselves.
Mission Focus
Gymboree’s collaboration with Imagination Playground reinforces our mission of sparking holistic growth through the magic of play in order to help families thrive, so they can live happier, more balanced lives by providing the opportunity for social connection, physical play, and creativity to families from all walks of life.
Similar To
Dig It
How We are Different
Gymboree’s partnership is different from others because the focus is on cooperative play accessibility for underserved communities, rather than the product itself.