WELCOME TO THE NEW GYMBOREE

The new Gymboree evolves beyond clothing and play and music classes for children, in order to help foster holistic growth and connections for the whole family through the magic of play.

FOSTER GROWTH THROUGH PLAY

OUR MISSION

We spark holistic growth through the magic of play—to help families thrive, so they can live happier, more balanced lives.

Magic Words

At Gymboree, these magic words, or keywords, are part of our playbook. They’re words that capture the spirit of who we are, and they guide how we design, talk, and bring our brand to life.

COMMUNITY

Building Connections

Gymboree was built on the idea of a strong community, allowing formerly isolated parents to form connections with other families experiencing the same ups and downs as they were.

HOLISTIC GROWTH

Grow
Happy

We’re all about holistic growth—physical, emotional, social, and cognitive growth, but that doesn’t mean it needs to be so serious! Grow Happy encourages families to play and have fun along the way as they grow.

DISCOVER

Wonder
In Motion

Imagination, discovery, and play all come together at Gymboree!
We encourage families to play, move, and explore the world around them—real and imagined.

BRAND VISUALIZATION

Gymboree has the opportunity to redefine itself, reconnect with families, and inspire new generations through modern expressions of play and growth.

BRAND GUIDES

These books define our purpose, development process, and how to use our visual and verbal tools with confidence. Together, these guides ensure our message is clear, consistent, and intentional.